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Insights Live: Lead With Your Brand™ – Are You Coffee or Are You Starbucks? Keynote from Jayzen Patria

  • The Kimpton Aertson Hotel 2021 Broadway Nashville, TN, 37212 United States (map)

Apple, Starbucks, & Nike. We all love brands. Lead With Your Brand!™ is specially designed for leaders and professionals to build winning, super-premium, personal brands using a real marketer’s toolkit. Discover the concept of Re-branding Learning and entice your employees and managers to want to come to a learning initiative versus being forced to go to another “HR” initiative.

As an HR or Learning leader, are you tired of being branded as a “Toby” from the TV series THE OFFICE? Are you looking to have a seat at the table, be consulted ahead of decisions being made, and be top-of-mind with your key stakeholders? In this fun and interactive session, roll-up your sleeves and identify your career’s target audience, define your value proposition, and determine how to thoughtfully “package” yourself. Build a plan to stand out from the crowd by turning up the volume on your authentic self. Push further to use the same principles to rebrand HR and Learning in your organization and super-serve your workforce. By the end, you’ll be declaring, “I am NOT coffee! I’m Starbucks!”