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Lead With Your Brand™ Are You Coffee Or Are You Starbucks?

  • Gaylord National Resort & Convention Center 201 Waterfront Street Oxon Hill, MD, 20745 United States (map)

Apple, Starbucks, & Nike. We all love brands. Lead With Your Brand!™ is specially designed for diverse leaders and professionals to build winning, super-premium, personal brands using a real marketer’s toolkit. In this fun and interactive workshop, roll-up your sleeves and identify your career’s target audience, define your value proposition, and determine how to thoughtfully “package” yourself. Build a plan to stand out from the crowd by turning up the volume on your authentic self. By the end, you’ll be declaring, “I am NOT just coffee! I’m Starbucks!”