Are you coffee or are you Starbucks?
Apple. Nike. Starbucks. We are surrounded by and love brands. They make us feel connected and engaged and ultimately make us pay more, do more and contribute more. Think about it: coffee is one of the world’s oldest commodities and for nearly a century, it was American tradition to drop by any restaurant or diner and have a bottom-less cup coffee for a just a nickel, dime or quarter. Today, we all wait in long lines for a Starbucks beverage that costs more than a gallon of gas. That’s the power of brand!
Jayzen has the ability to build a winning brand for your function, key initiative/program, or organization as well as help your individual employees discover, develop and leverage the power of their own personal brands to benefit your company.
By far the biggest mistakes made today in terms of branding are assuming you have no brand and that branding is an optional exercise. Bottom line – EVERYONE and EVERY ORGANIZATION has a brand. The real question is: are you managing that brand? The fact is we are communicating our brand through every action we take and every choice we make. They all communicate to others whether they want to work with us, help us, advocate for us, and ultimately spend their limited time and energy with us.
The first step in branding is to take that quick audit of what people think of you today. If we took a lunchtime poll, what would people say about you? How would they describe you? What adjectives would they use? Thinking back to feedback you’ve heard from customers, bosses or peers, what are some common things that those people have said about you? That audit should help you find some immediate tailwinds – feelings and behaviors that can drive you forward – and headwinds – those perceptions, whether you agree with them or not, that may be a drag on your brand.
Jayzen can help you explore the connection between big consumer brands and your organizational or personal brands. Talking about some of the world’s most successful and popular brands and dissecting them to help you understand the secret sauce that great marketers use to reach their target audiences. By applying those principles and exploring who your target audience is, you can establish what you want to stand for and create your own brand filter that will help guide what language you use, inform how to put your stamp on any project, how you dress and style your work space, and ultimately guide what you say ‘yes’ to, as well as, ‘no’ to.
Ask yourself, “What would happen if my company was filled with super-premium, branded workers who know how to demonstrate value instead of just a building filled with commoditized employees?” Then ask, “Is my organization coffee or is it Starbucks?”